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Writing Advertising Copy
Writing Ad Copy with These Tips
What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ad copy? Well, increase both percentages with some of our tips, tailored to your own ad campaigns.
- ERRORS -- It’s tough to have 100 percent perfect ad copy. Nearly impossible! So tell your readers that whoever spots five errors in your ad copy due to grammar issues or misspelled words, wins a reward. This way your readers will not only be reading your copy longer, increasing the likelihood of purchasing awhile they’re at it, you’ll get editing done at no charge for your revised printing or online publication.
- YES -- Lead your readers to the conclusion you want; that is to say, "Yes" to your offer, by asking them several yes and no questions in your ad copy that have affirmative answers. Have the questions be based on the main offer and focus on what will happen if they do not buy. But don’t set a negative tone by having them reply "No." Or by the time they’re through reading, they might say, "No" to you!
- CHARITY -- Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.
- GUARANTEE -- Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you.
- PS -- Since most people look for this feature, add it! Say something in your P.S. -- like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy -- and NOW.
- CONTACT -- Do include complete contact information – that works! Test any email addresses and telephone numbers before going to press
So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! How’s that for a win-win solution?

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"The
system that Alex laid out for creating web
copy will be worth thousands to me"
"Louis
- How
do you do it? You
got Alex to divulge his fool-proof psychological
triggers for potent web copy.
Seriously
- THANK YOU!
That
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I've never seen him sum it all up better than he
did with you in this project.
Thanks
again for the nice work."
-
Jim Cockrum
Author of "The
Silent Sales Machine Hiding on eBay"
#1 Top Seller on ClickBank.com
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From:
Louis Allport
Friday, 8:14 pm
Dear
Internet Friend,
On
the internet -- words sell.
Not
pictures. Not fancy graphics, Flash, or web design.
Words.
Look
at the people making great money selling online ... they
write strong copy that hypnotizes you to read every word,
and whip out your credit card.
The
problem is, most people don't know how to put down the
right words ... in the right order. And until you do,
chances are you won't make any money online.
That's
unless you have the budget to spend thousands of dollars
on a professional copywriter.
Do
you?
Let
me be 100% honest with you... I
didn't make any money ... in any kind of marketing ...
until, I learnt to copywrite. It's as simple as that.
And
do you know what really turned it around for me? Listening
to the right people. Listening to people who had made
millions of dollars in sales with just their written words.
For
learning that, I had two mentors. And one of them was
Alex Mandossian.
Introducing
Alex Mandossian ...
Perhaps
you haven't heard of Alex. He's not one of those internet
'celebrities' (yet). When actually he's probably a lot
more qualified than many to be considered a marketing
guru.
Here's
why...
Over
the past twelve years, Alex has made him and his clients
over $184 million in sales. Yes, you read that right!
He's
the marketing consultant many internet experts consult
with.
And
I'm sure it wouldn't surprise you that Alex's time doesn't
come cheap. As I write this he charges $300 an hour for
consulting and coaching.
Get
$600 Worth Of Coaching From Alex Mandossian ...
I
recently spent two hours on the phone with Alex, and for
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His
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that really sells.
It's
one of the most straight forward, clearly explained, and
simple to follow systems I've ever seen for writing copy
that is proven to work.
Here
is just a taster of what Alex reveals ...
- How
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most importantly -- how to do it the RIGHT way.
- How you
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money.
- Why
"Clicks & Bricks" marketing is the easy path
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and how you can too.
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- How to
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offer.
- Confuse
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toilet. Discover how to easily avoid this.
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only a few minutes work.
- Why
competing with yourself may be one of the most lucrative things
you ever do online. Sound silly? Well read this interview
to discover how big name online marketers are doing it, and
making serious money in the process. This really is one of
those hidden secrets people don't talk about.
- How to
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right down to the order page.
- Discover
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- Why the
best copywriting examples in the world come to you every day
in your local paper (this will really surprise you).
- Why
being creative will lose you money.
- How to
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- How
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- Discover
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- Do you
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titles?
- Offer
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avoid this.
- Why Alex
is happy to give away $15 to customers. (It actually makes
him $1,800)
- How
to make money from customers that ask for a refund.
- How to
get testimonials from online celebrities (however busy they
are).
- How
to get Jay Abraham to write a testimonial for you. (No, this
isn't a joke.)
- Why your
order page is the most important page on your web site, and
how to write it for maximum impact.
The
Reviews Are In ...
Just
before releasing this eBook, I sent out copies to online marketers
I knew for honest reviews. Well, I'm happy to say the feedback
was very positive. Have a read:
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"Louis,
10 Steps To Killer Web Copy is an absolute gold
mine of information. It's money in the bank for
everyone who applies the wealth of tips revealed.
Alex unveils it all from bonuses, upselling, headlines,
bullets, how, where, when and why in easy to follow
common sense steps.
All
I can say is if you want to increase your sales
conversion rate and therefore your profits then
you must get this book, read it and apply the simple
principles outlined within."
-
Allan Wilson
http://www.reprint-rights-marketing.com
"Writing
great sales copy is key to the overall success of
your online business. If you can't capture your
visitors interest, you could be giving away $100
bills, but no-one will care.
'10
Steps To Killer Web Copy' is a superb introduction
to writing great sales copy and provides one of
the best nuts and bolts overviews I've ever seen.
Once
you own this eBook, your visitor's wallets will
never be safe again!"
-
Neil Shearing
www.ScamFreeZone.com
"Louis,
I didn’t know how a person could possibly make a
six figure income from a web site that gets less
then 200 visitors a day but Alex shares it all in
this interview.
If
I had paid 5 times the price for this in-depth interview
I would think it’s worth every penny. At the price
you offer it for it’s an absolute steal.
I
thought I knew a lot about on line advertising but
Alex’s insight about taking off line techniques
on line has opened my eyes. Alex pointed out a HUGE
mistake I’m making on my site that I estimate has
cost me thousands of dollars in lost sales. I only
wish I'd had this insight sooner."
-
George Chapin
www.ebookpak.com
"The
section that starts on page 23, about 'spying' on
your opposition is brilliant...
Using
'spying' to acquire knowledge, to acquire know-how,
and the way it allows you to work on 10 projects
at the same time, and avoid making massive mistakes
... as well as how to use other people's key benefits
and methods, then add 20% - 30% of your own ideas
and creativity is just brilliant.
And,
obviously, it's a HUGE timesaver. And that's before
we even get into the 10-step formula :)"
-
Phil Wiley
www.MiniSiteProfits.com
"Louis
-- Alex Mandossian is the real deal. He walks his
talk.
In
your interview, he lays out exactly how to write
a killer sales letter -- examples and all. I was
most impressed with the little known psychological
and motivational techniques Alex shares.
Without
a good sales presentation, you can't sell even the
best and most wanted product... so this information
is without question -- invaluable."
-
Mark Idzik
www.RevenueTools.com
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Box 69002
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Website Generation System Overview
The "Website Generation System" is a website development tool that quickly allows you to construct websites with hundreds, even thousands of content rich pages. Each page provides valuable content to people viewing your site. You can also include top selling Clickbank products (selected by keyword) and RSS feeds on your pages.
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