SEO Copy Writing

What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ad copy? Well, increase both percentages with some of our tips, tailored to your own ad campaigns.

1. ERRORS -- It’s tough to have 100 percent perfect ad copy. Nearly impossible! So tell your readers that whoever spots five errors in your ad copy due to grammar issues or misspelled words, wins a reward. This way your readers will not only be reading your copy longer, increasing the likelihood of purchasing awhile they’re at it, you’ll get editing done at no charge for your revised printing or online publication.

2. YES -- Lead your readers to the conclusion you want; that is to say, "Yes" to your offer, by asking them several yes and no questions in your ad copy that have affirmative answers. Have the questions be based on the main offer and focus on what will happen if they do not buy. But don’t set a negative tone by having them reply "No." Or by the time they’re through reading, they might say, "No" to you!

3. CHARITY -- Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.

4. GUARANTEE -- Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you.

5. PS -- Since most people look for this feature, add it! Say something in your P.S. -- like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy -- and NOW.

6. CONTACT -- Do include complete contact information – that works! Test any email addresses and telephone numbers before going to press

So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! How’s that for a win-win solution?

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SEO - Search Engine Optimization

Optimizing your pages for search engines means that your pages are tuned for the search engine algorithm. Each of your web pages presents the search engines with exactly what it is looking for. As a result, your site will be placed as close as possible to the coveted number one spot in the search engine results pages.

Search engines that rely primarily on the content of a page can be influenced by optimizing web page content for your targeted keywords.

Other search engines rank primarily by "off page" content. That is, they examine how other pages (from your site and other sites) refer to your pages. Getting other sites to link to your site is critical.

Different search engines have different targets for what constitutes the optimal page content. And, this often changes for each search engine over time.

So, the same group of pages will be ranked one way by one engine and another way by another engine. Some time later, when their ranking algorithms change, they will rank pages differently.

Search engine optimization is a never ending struggle to keep on top of the current algorithm for each search engine.

Search Engine Optimization Tools and Resources

Search engine optimization services and tools are readily available. Many companies have free or inexpensive search engine optimization tools that you can, and should use.

Every time I create a new page, I use one or more of the search engine optimization services, tools or resources below.

Yes, these are the search engine optimization resources that I really use. There are hundreds of copycats selling help on the Web. These are the ones that work.