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RSS Feeds

Do Search Egnines Find Fresh Content on Your Site Daily?

Fresh RSS Content Makes Search Engine Spiders Happy

No Extra Work on Your Part
Easy, Fast, Works All the Time

How RSS Feeds Help Your Search Engine Rankings


Guest article by: Kim Proulx

RSS is an acronym for Really Simple Syndication or Rich Site Summary. RSS is an XML-based format for content distribution. Webmasters create an RSS feed containing headlines and descriptions of specific information. The majority of RSS feeds currently contain news headlines, current articles, breaking information but you can find a feed on just about any subject.

Webmasters can use these RSS feeds to help add relevant content to their webpages and move their site up the search engine ladder. The key to using these feeds is to have it show up in your websites page code so when search engine spiders your site, it will see all kinds of new content and thinks that your site is currently maintained and being updated frequently. Search engines really like to see this and rank these sites highest. Optimum rankings will likely not hold up if the site stays static. RSS feeds are an excellent way to continually freshen website content without having to make periodic content updates manually.

Buried within U.S. Patent Application # 20050071741 (aka The Google Patent) is the following paragraph:

"Documents for which there is an increase in the rate of change might be scored higher than those documents for which there is a steady rate of change, even if that rate of change is relatively high. The amount of change may also be a factor in this scoring. For example, documents for which there is an increase in the rate of change when that amount of change is greater than some threshold might be scored higher than those documents for which there is a steady rate of change or an amount of change is less than the threshold."

Easy-to-implement RSS feeds are available for almost any imaginable topic and having one or more feeds on your website will certainly enhance your visitor experience. Your visitors will most likely appreciate this added content with up-to-date information. They will be more likely to revisit and stay longer while reading these RSS feeds.

If you are adding RSS to your website for Search Engine Optimization (SEO), there is one important rule that must be followed: DON’T USE JAVASCRIPT! Why not? Because search engines don't look at JavaScript, so JavaScript feeds are useless for SEO. To make news feeds visible to search engines, their text has to be embedded into your page. If you view the source of your page and you don't see the actual text of the news feed, then search engines aren't going to see it either.

RSS is one of the hottest phenomenons in the webmaster community today. RSS that benefits SEO is a topic that’s been very much overlooked. Implementing RSS into websites has become much easier so that even non-programmer types can do it. RSS should be viewed as a must for any website that would normally remain very static and should be strongly considered as a part of all SEO projects.

Once you find the right newsfeed for your webpage you will need a program to parse out the content and display it on your site in plain HTML. Originotions.com http://www.originotions.com makes this as easy as putting your RSS feed link in a form. You can customize the size, look and feel of the output. They send you a couple lines of code in PHP, ASP, JSP, ColdFusion and HTML. You just add it in your webpage and presto, you have an RSS feed on your site, all for free.

About The Author
Kim Proulx
Webmaster
Website: http://www.originotions.com


RSS Feeds Displayed on your Web Pages

The Website Generation System can automatically display RSS feeds on your web pages.

Select from thousands of RSS feeds.

Don't worry, you'll find lots of RSS feeds for your site. Take a look at one of the largest listings of feeds at Syndic8.com. A little ways down the page is a search box that lets you find feeds by keyword. Try it out. You'll probably find a dozen or more interesting feeds.

With a simple "generate tag" you can include your choice of RSS feeds on your website. Here is an example of a generate tag:

<news>http://www.free-seo-news.com/rss.xml</news><count>8</count><characters>255</characters><period>5</period>

This tag obtains the RSS feed from the site "http://www.free-seo-news.com/rss.xml", displays 8 items, each with a maximum of 255 characters of description. The news feed is stored on your server and is refreshed every 5 days.

Here is the result (within the shaded area)

Free Weekly Search Engine Optimization SEO News


Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.

Patent analysis: how search engines treat inbound links
This week, we're taking a look at a new ranking patent that has been granted to Yahoo. This patent can help you to better understand how to get higher rankings on Yahoo and Google.

How to GEO target Google
Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States.

Step-by-step guide: How to get high quality links
Link building is one of the most important search engine optimization steps. Without good inbound links, your website cannot get high rankings. These four easy steps will help you to link your website with some of the best sites on the Internet.

Top 4 reasons why your Google rankings have dropped
Most webmasters face this problem sooner or later. The rankings of your website on Google have dropped and you don't know why this happened. Read this article to find out why this could happen to your website.

Does your CTR influence your Google rankings?
Google uses the click through rate to rank the paid search results. The more clicks an ad gets, the higher it will be ranked in the search results. Does Google also use this method for the regular search results?

Can your business afford a quick and easy SEO solution?
Webmasters want quick and easy solutions to their problems. Most people want to get high rankings in Google and they want these rankings now. Here are the most popular quick fix solutions.

Does your website have no or the wrong Sitelinks in Google?
More and more websites get Sitelinks in Google's search results. What are they, how can they help your website and how can you influence which links Google will use for your Sitelinks? What can you do if Google displays the wrong links?

Does your domain name prevent your website from getting high rankings?
Does your domain name prevent your website from getting high rankings? This week, we're taking a look at the ranking problems that many webmasters experienced with .info domains. Is there a ranking filter for .info domains?

By now you've seen an overview of the Website Generation System. You've seen how the menu system works, and how to add Clickbank Marketplace products. Here you've seen how to add RSS feeds.

Now take a look at the Website Generation System's technical details.



Website Generation System Overview

The "Website Generation System" is a website development tool that quickly allows you to construct websites with hundreds, even thousands of content rich pages. Each page provides valuable content to people viewing your site. You can also include top selling Clickbank products (selected by keyword) and RSS feeds on your pages.

For additional details, please see the Website Development Tool overview.



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