Search Keyword
A keyword or keyword phrase is usually thought of as a simple search phrase people use with search engines to find information.
Search phrases such as "golden delicious", "used cars", or "Dell Computers" are examples of search phrases that can be considered keywords or keyword phrases. You can think of a keyword phrase as a word or several words that present a single, elementary concept.
Depending on the subject of your site, many search phrases can be broken down into several concepts. A site, for example, that deals with optimizing web sites and search engines can well consider a search phrase such as "keyword density" as two separate keywords.
The site could well define "keyword" and "density" separately. For example:
- keyword -- simple phrase that describes an elementary concept
- density -- the ratio of the number of times a keyword appears in a section of a web page to the total number of words in that section.
Note that in the very definition of "density" the word "keyword" appears. This indicates that these two words do not form a single concept.
Contrast this to "golden delicious". In this case, "golden delicious" is a kind of apple. You do not gain a lot of information by defining "golden" and "delicious" separately.
By combining information about elementary concepts together you can give a lot of information about complex search phrases.
This is the concept behind the "Website Generation System". Construct useful, informative descriptions of elementary keywords, then combine them together to describe more complex concepts.
Since keywords (elementary concepts) can be combined in may ways, defining the concepts once and combining them together can be both efficient and effective.
For further resouces on finding the right keywords take a look at these resources:
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Keywords - Don't Underestimate Their Importance
Guest article by: Matthew Rankin
Everyone knows all about keywords right? Well, that's what most people think, and to a degree that are probably right. However, in this article we are going to look at not just the importance of having targetted keywords, but also which keywords you should use on your site, and in what order they should be listed in your META tags, and elsewhere on your site.
Ok, so you've got a list of 100 really good keywords. Here are a few steps you should take:
- Remove any keywords that are only one word (eg. money). These keywords will not bring you targetted visitors.
- Remove any keywords that don't directly relate to your site, you really only want a list of 5 - 10 keyword phrases of 2 - 4 words (eg. home based business, earn money from home etc.) Don't worry about having a short list if you do, it will change in the next steps : )
- Ok, now for some good stuff. Open up the Overture Keyword Selector Tool. Enter in what you think your best keyword phrase is, then click on the little blue arrow. (eg. "work at home business")
- Now, what you will see immediately is the popularity of your search term witht he number of searches done at Overture for the past month. You'll also see similar search terms with their popularity listed.
- Create a simple text file and list in it each search term and it's popularity. Feel free to try different searches, and sometimes it is better to just use 1 word, and let the tool provide you with suitable phrases.
- Sort your list by search popularity, ie. the highest numbers go at the top.
- Now, delete any more than 10, and certainly anything that has a number of under 10,000.
- Now you have your new list of keywords, ensure that you enter them into you META tag in the order they are listed. An example which I use for this page is below:
- Now, the next step which is equally as important is to include the first 2 keywords in your page title, in your headings and at the beginning of your description META tags. The sonner a search engine see your keywords, the better your listing will rank.
- Ensure that you use all of your keywords at least once on your site! Some search engines will penalise sites for list keywords in their META tag that do not exist anywhere else on the website.
Well, that's about it in a nutshell, remember that good keywords are imperative in driving search engine traffic to your website. The more people that search for a term, the more people that are likely to visit your site - sounds simple I know, but you'd be amazed at how many people ignore this simple rule!
About The Author
Matthew Rankin is the webmaster and owner of SearchPronto - a pay per click search engine. http://www.searchpronto.com.
Website Generation System Overview
The "Website Generation System" is a website development tool that quickly allows you to construct websites with hundreds, even thousands of content rich pages. Each page provides valuable content to people viewing your site. You can also include top selling Clickbank products (selected by keyword) and RSS feeds on your pages.
For additional details, please see the Website Development Tool overview.
