IP Addresses
Every person or process using the Internet and every web site on the Internet has an IP (Internet Protocol) address. This address consists of 4 numbers. Each number ranges from 0 to 255. And, each number is separated from the next by a period.
The spiders from Google have a range of IP address that look like: 209.185.253.xxx (where xxx is 3 digit number from 0 to 255).
All search engine spiders or bots that examine web sites have IP addresses. By knowing these addresses, web site owners can direct the spider to special pages designed for that search engine's spider.
The idea is to make the search engines think that the pages they are examining are very relevant to certain keywords or keyword phrases. The content fed to the spiders trys to conform with the way the search engine's "algorithm" ranks pages. This makes the search engines place these pages higher in the search results for those keywords.
This is the basic principle of IP cloaking.
Cloaking
Cloaking systems identify search engine spiders or bots by their IP address.
When these spiders or bots request a page from your site, the cloaking software constructs a special page that contains information or text specifically designed for that search engine's page ranking algorithm.
The cloaked pages search engine spiders see are not the same pages human users see. Often, human users are delivered the same page, regardless of the name of the page they request.
The intent of cloaking software is to spoof the search engine into thinking that their page should have the best possible ranking.
Seach engines such as Google view cloaking negatively. The
Google's Webmaster Guidelines indicate "Don't employ cloaking or sneaky redirects."
People who sell cloaking software claim that the sites using cloaked pages have not been banned by the search engines. But, most people think it's only a matter of time before search engines can detect cloaking and ban sites that use this technique.
Resources:
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Website Generation System Overview
The "Website Generation System" is a website development tool that quickly allows you to construct websites with hundreds, even thousands of content rich pages. Each page provides valuable content to people viewing your site. You can also include top selling Clickbank products (selected by keyword) and RSS feeds on your pages.
For additional details, please see the Website Development Tool overview.